Effective Event Promotion for Chambers of Commerce, Main Streets or Downtowns, and More

Watch the Recording

Events offer powerful opportunities for communities to come together, celebrate what makes them unique, and foster a sense of connection. They welcome locals, draw in visitors, and highlight the personality of a place.

Sadly, most community organizations such as Chambers, Main Streets, and Tourism as well as businesses that host events miss out on simple opportunities to grow event awareness, boost participation, and extend the impact.

Our recent webinar was designed to show real-world examples to improve local event marketing in just minutes a week-even with limited resources and busy schedules.

Related: Join upcoming webinars and browse recordings

Webinar Recap: Smarter Event Marketing for Communities

This session was created specifically for community-focused organizations and the businesses they serve. It introduced attendees to our Marketing 3-4-5™ approach and Local Event Promotion marketing plan to provide you with concrete, actionable strategies to enhance your event marketing.

If you’ve ever struggled with:

• Getting the turnout your events deserve

• Gaining credit for the events you host

• Collaborating effectively with partners

...then this webinar was built for you.

Here’s what we covered:

• A repeatable event marketing process to build visibility and engagement

• How to distribute events broadly with minimal effort

• Why content is the most underutilized (and effective) event tool

• Common issues with community calendars (and how to fix them)

• An overview of our Marketing 3-4-5™ Plans by Industry, which include worksheets and templates to simplify implementation

Keys to Successful Event Marketing

This isn't a situation where you should expect to spend a lot of additional time, quite the opposite. You're already investing time in event planning, coordination, and the like - improving event promotion often requires just a little extra effort to leverage what you've already done.

By working with partners, improving your online content, and getting your message in more places, you can make your marketing go a lot further without adding extra stress.

There are big opportunities to tap into the relationships you already have and support each other along the way.

One of the most effective strategies is creating an Event Story Arc:

• Start with a preview article to build anticipation

• Share spotlights on key volunteers, vendors, or sponsors

• Follow up with a recap post featuring quotes, photos, and outcomes

This approach keeps your event visible for weeks, improves engagement, and gives you reusable content for next year’s promotion.

Follow the Marketing 3-4-5™ distribution approach to share content through multiple channels: social media, email marketing, cross-promotion with partners, and Google search. Encourage people to share their experiences to keep the conversation going and the momentum growing.

Overall, these strategies amplify your event's reach, foster deeper community participation, and ensure your organization gets proper credit for the work it does-which is often overlooked or forgotten.