From Silence to Synergy: How Delta Magic & the Chamber Reignited Community Connection with Locable
An Introduction to Joseph Whitfield & Delta Magic
Located in the heart of the Arkansas Delta, Helena-West Helena is a small community steeped in culture, history, and creative energy.
At the helm of DeltaMagic.org and the Helena-West Helena Chamber of Commerce is Joseph Whitfield, a local leader determined to infuse collaboration, visibility, and accessibility across community partners.
With a revived Chamber and overlapping roles across regional tourism and economic development, Joseph is reshaping how Helena communicates, connects, and grows.
Before Locable - A One-Man Band Facing Siloed Communication
When Joseph stepped into his role, he inherited an inactive Chamber and a scattered digital presence. "I spent the first four months just cleaning out the building," he shared with a laugh.
Helena’s community communications relied heavily on word-of-mouth and fragmented social media posts - ineffective tools for keeping residents and visitors informed.
Compounding the challenge, organizations within the community operated in silos, often duplicating efforts or missing opportunities to collaborate. “We needed a central hub. We needed visibility. And we needed something that would help us all speak the same language.”
Implementing Locable - Streamlining with Structure & Support
Joseph discovered Locable while looking for a better way to manage membership, marketing, and community engagement. What stood out? Integration and simplicity.
"Locable has been a game changer," he said. “Instead of learning three different platforms for email, CRM, and web tools, I now only need one.”
Joseph was also impressed by Locable’s support. "Sara was fantastic. I barely had questions because the process was so clear. Everything just worked."
Delta Magic is now leveraging Express Email Newsletters, Self-Updating Calendars, and Online Membership Management to consolidate tasks and improve communication across the community.
Favorite Features & Unexpected Wins
Joseph’s favorite impact so far? Time savings, clarity, and confidence. “I used to juggle ChamberMaster and Mailchimp. Now, it's all in one place.”
Beyond personal efficiency, he’s seeing public response. "People immediately started asking, ‘Does this mean we’re bringing back the news blasts?’ We saw an uptick in engagement just from announcing the new site."
With Locable, Joseph is helping Helena's partner organizations like Thrive, local museums, and A&P transition from outdated methods to shared visibility. Even businesses without websites are now getting found on Google through Locable’s integrations.
The Impact: Collaboration Without Complexity
The biggest win for Delta Magic and the Chamber? Breaking down silos.
“In rural communities like ours, you can’t rely solely on social media or your own circle,” Joseph noted. "The community calendar alone is a game changer. Now people can find what’s happening across different groups, all in one place."
Switching from ChamberMaster and Mailchimp, Joseph has reduced costs while improving outcomes. “Locable is more cost effective and so much more manageable. I finally have the capacity to engage instead of constantly reacting.”
Peer Advice - Tools That Work, Wherever You Are
Joseph sees potential for Locable in communities of all sizes.
“It’s scalable, easy to use, and community friendly, whether you’re urban, suburban, or rural. If you want to save time, communicate better, and put out more professional content, I’d absolutely recommend it.”
He especially encourages new Chamber leaders or tourism partners to consider Locable early:
“If you’re rebuilding or starting fresh, this can give you a strong foundation without a steep learning curve.”
“I used to be a one-man band. With Locable, I finally feel like I have backup.”
Curious how Locable can help your organization unify communication and drive impact? Explore our Chamber of Commerce Solutions or Tourism Tools to see what’s possible.
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Locable
929 Winchester Hwy, #103
Fayetteville, TN 37334
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